If you want to keep your reader interested in your argument it helps to think about the tactics and tools you have at your disposal. You actually have a lot. Some of these are syntactical, some more artistic, and some are to do with your message. This post is a reminder that it’s helpful to keep messagetactics in mind when you are writing. They can do a lot, not to simply to strengthen and support what you argue, but also to interest and engage your reader.
We often think about some of these message tactics as ‘evidence’ – they are the ‘stuff’ that we offer in support of our argument. But rather than evidence, I’d like to reframe these, just for a minute, as message tactics.
Humour me. What do I mean by message tactics?
Well, theidea of a message stems from an understanding that the reader is in a…
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